Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end for the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the app.
The scene is familiar. Swipeable pages, big images jpeoplemeet review, bios however with one huge difference. All members have to upload a selfie within the verification procedure, and an algorithm authenticates this against the other profile images provided. a good touch and a tragic indication of the occasions and problems with online dating sites.
Dating apps are numerous. Any brand new software this is certainly attempting to scale requirements a new types of strategy and Argouges is attempting new stuff ; “Our company is testing plenty of various advertising models, using a mixture of on the internet and offline, with a give attention to offline because you want to fulfill our individual base and build up a discussion using them. As an example, this thirty days I will be going to a variety of sporting, musical and cultural occasions that are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps prefer to utilize.
The biggest question, just what makes Lumen much better than competitors? Just what does Lumen have that Tinder doesn’t? Continue reading “Lumen Is ‘Tinder For Seniors’ Also It Simply Launched”